Published September 2, 2004
by The Anton Press .
Written in English
|The Physical Object|
|Number of Pages||168|
My Marketing Sucks! - Take a peek into the book Contents Chapter 1. Do You Ever Feel Like the Best Kept Secret in Town? Chapter 2. First Impressions Stick Chapter 3. Finding Your Unique Selling Points (Then Use Them Everywhere!) Chapter 4. The Secret to Exponential Growth Chapter 5. Spy On Your Competition Chapter 6. The subject matter of this book is right on the money, but I have reservations beyond the main message. 95% of the time the main statement "Your Marketing Sucks" is extremely correct, for both small and large businesses/5(76). Your Marketing Sucks book. Read 26 reviews from the world's largest community for readers. Stop throwing thousand-dollar bills out the window and camoufl /5. Your Marketing Sucks on *FREE* shipping on qualifying offers/5(76).
In Your Marketing Sucks, Stevens shows how to conceive an innovative, effective marketing strategy—like Bill Gates’s battle cry of “putting a computer on every desk and in every home”— and then monitor the results. “Marketing sucks if you study it in college” Yes, I want to be notified as soon as the book is available! If you are an entrepreneur or freelancer, you’re probably always on the lookout for systems, strategies and techniques for selling more and making money through your company. I dedicated a part of this book (My Marketing Sucks!) to winning systems and used the Patriots as an example. This was written when they were 4 and 1 in September while playing without their MVP Quarterback Tom Brady. It was not a surprise to see them win their 5th Super Bowl trophy. If everyone in your marketing department quit today, would sales drop? Probably not, says author Mark Stevens in Your Marketing Sucks, because most companies are just throwing money out the window with splashy ad campaigns. Stevens, a year marketing veteran for companies like IBM and American Express, lets loose his scorn for high profile, million-dollar ads that may be creative .
Your Marketing Sucks is chock-full of practical ideas such as: * Marketing is not about advertising, public relations, or direct mail. It is about growing the revenues, profit, and valuation of the business. * The marketing moratorium. Stop all your marketing for a . MSCO is a business-driven, entrepreneurial-minded marketing and business advisory firm relentlessly driven to accelerate the growth of our clients. Let us help you transform your boring marketing that sucks, into marketing that sticks! Whether you work for a small store or an international manufacturing conglomerate, Your Marketing Sucks. may be the most important book you ever read. Michael Arkin drives Stevens' points home with an enthusiastic narration/5(81). “Your Marketing Sucks” is a brilliant book written by Mark Stevens and really hammers home the hum-drum sucky marketing out there. While on my way back from a relaxing few hours in the coffee shop where I finished off a different book called Consumerology that takes a psychological approach to why we buy I spotted this sign. I had to stop, I immediately realised it sucked.